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Speaking Out

Event: Nails and Details, 8/12/12

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Horsepower & Heels driver Erica Ortiz, recently helped create the inaugural Nails and Details program at the Woody Anderson Ford Fayetteville, TN location.

The event was designed by women for women, and focused on all of the important vehicle maintenance and safety information that owners need to know to protect their investments.     The program helps explain complicated and confusing ownership questions, and educates consumers on the importance of proper service and maintenance.

In addition to developing the program agenda items, Erica led several break-out sessions on Basic Vehicle Maintenance and Service Intervals for the attendees.

The Nails and Details program was so well-received, that it is scheduled to be duplicated at the other Woody Anderson locations and made into an annual event.

Check out some photos from the event by scrolling through below.

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Nails and Details at Woody Anderson

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Nails and Details at Woody AndersonAs a Service Advisor at Woody Anderson Ford,  my job is to ensure that we take care of your vehicle and protect both your investment and keep your family safe on the road.

With women accounting for over 65% of the dealership customer base, its alarming to know that 85% of women are not happy with the service they receive.

That’s why I’m proud to be involved in a new program this Saturday, at our Fayetteville, TN location.    Called “Nails and Details”, its a special event for ladies designed to empower women to feel knowledgeable about the care of their vehicle.   Created by women, the program will go over Basic Maintenance, the Service Experience, Roadside Safety and will feature two live demonstrations of the standard service and safety inspection we do for every vehicle.

Its been awhile since I had to speak publicly, but I’m excited about this program and looking forward to chatting with ladies and answering their questions.

We will be giving away all kinds of prizes, and all makes/models are welcome.   Stop by if you have the chance and see us!