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Women in Racing Photos – Creating an Image

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So you’re ready to promote your racing career, and need to put your best image out there.   Having the right image is often over looked and underestimated for women in racing photos.  

International Published Portrait and Racing Photographer Eddie Maloney of www.fasteddiesimagery.com provides some important tips on building a good racing image in photo.

Keep it classy

Women in Racing Photo
An image has the ability to portray you wordlessly. Strong, Capable, Determined, Beautiful.

Unfortunately, according to social media,  the more revealing you are in photos, the more attention you will get.   Well, usually that’s true, but what kind of attention is it getting you?  Is it helping you or hurting you in the big picture?

In racing or in anything for that matter, potential sponsors are looking at your social media websites. Do not be caught with photos of you hanging around the pits with a bunch of alcohol or posing half naked. Yes, you may be beautiful but beauty runs within.  People do judge a book by its cover and inappropriate photos will get you dismissed immediately.   Think about the photos that you are pictured in.  Are they representative of the brand you are hoping to be associated with?   There are plenty of ways to be feminine and beautiful without crossing the line of classless.   Choose your image wisely.

Professional Photographer Eddie Maloney
Hiring a professional photographer to help with your racing image is a really good investment in your career.

Hire a Professional

If you are serious about your career, toss the selfies out.  I love my iPhone but you’ll need to find the right photographer for the job.   A selfie isn’t going to sell yourself as a professional to a sponsor.   I do not believe in perfection, nor do I believe in a perfect exposure. Perfectionism yields no creativity. I have an advantage over most photographers because I work in a wide variety of  photography scenes, to include working in racing for two decades now.

When it comes to finding the right photographer, find someone that thinks outside the box and shares your vision. If you haven’t worked with a particular photographer, bring an escort and if possible meet prior to the shoot. Check his or her credentials and never hesitate to ask for references.

Your typical photo shoot starring your helmet and race suit are old and outdated, do something different. Show everyone how and why you are different.  Remember, you aren’t the only out there competing for a sponsor.  You need to put 100 percent into to everything you do, and your image is no different.

People will know whether your photos came from a cell phone or a real camera. Cell phone photos tell someone that you aren’t that serious or committed so why should someone else choose to invest in you, if you don’t invest in yourself?

What image are YOU trying to create for yourself in the motorsports space?

Guest Post: We are ALL equal

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Editor’s Note:  Although Horsepower & Heels mainly focuses our writing from the woman’s perspective of helping each other, we are always grateful to our male supporters are as well.     This guest post comes from Eddie Maloney about his first experience with Women in Racing.

We all ALL Equal

By:   Eddie Maloney, Las Vegas

Eddie Maloney
Eddie Maloney

I was raised in central New Jersey by two loving parents who taught me to treat women with respect.   My father would take me to Old Bridge Township Raceway Park (Englishtown), where we would watch Bunny Burkett and Shirley Muldowney match race.

Naturally, when it came to racing, respect towards women was not any different. In fact, I lost my first bracket race to a cute female firefighter in November 1998. After she tree’d me and ran dead on the dial, I went to go try and find her in the pits because we were both racing Pontiac Firebirds. I approached her to tell her “good race” and then I asked her out on a date. Well I lost that battle too…

I have personally never known anyone as “unequal”, no matter who they were or where they came from. In racing, we need to support each other for the love of sport. We can still remain competitors and still treat each other with respect.  We are ALL equal.

-Eddie Maloney