Grant, AL— The long awaited debut of the Horsepower & Heels Web TV series has arrived. Produced by citizen news station, PNN.com, the series follows Horsepower & Heels driver, Erica Ortiz and her crewmate Debbie Denny as they put together a Pro Modified drag car. …
Memorial Day Tribute
Shelley Howard
Steve Grebeck
Godspeed all the fallen drag racers and thanks for the memories!
World Street Challenge
World Street Challenge 1 is in the books now, and I had a great time helping my fellow Horsepower & Heels gal pal Debbie with her inaugural race.
Watching her work her magic over the past 6 months on an event of this size was really incredible. Debbie is truly such a talented individual that I am really blessed to call her one of my best friends and a part of Horsepower & Heels.
Debbie has been involved with the World Ford Challenge since its inception 10 years ago, but when she had a vision to make it an even bigger, grandier event, I knew that the World Street Challenge was destined for success.
I arrived in St. Louis at Gateway International Raceway (de’ja’vu much?) late Friday night. There had already been a stir of controversy and action on Thursday and Friday night, so Debbie and I sat up chatting as I was filled in on the details. Debbie and the entire WSC crew had already been in St. Louis for a week preparing for the event, and it was obvious they were lacking in the sleep department.
Up early on Saturday, Debbie got to show me around the track and how she had set up the Vendor areas and the car show inside the circle track. Very cool to see it all come together. I set up stand helping Debbie in the ticket booth and getting the Jaigermeister stage up and running. It was really cool meeting DJ Freestyle and Demo Castellon of Timbaland fame, the celebrity DJs at the event. I had to do some scrambling for the Bikini Contest, because of the 19 pre-registered entrants, only 3 showed up. Debbie was threatening putting me up there in a bikini if we didn’t find enough, so I’m glad the three girls finally went on. The crowd was a little harsh due to the lack of “Skin to Win”, and I about died laughing when DJ Freestyle got the crowd cheering for Debbie to hit the stage too, but overall it was a good time.
Sunday, I helped with payout a bit before I hit the road. I did get to walk Flat Emmy around and she got to work on the Rockstar Pro Mod of Todd Amandus in the pits, working on the engine, warming up the car, and packing the parachutes. Overall, a great weekend!
Flat Emmy goes racing
One of my online friends Gloria put out a request on behalf of her niece Emmy, to help with a school project. Emmy drew a flat version of herself to send off on a journey to different places and report back on her experiences with photos and a story.Piensas mas alla
Piensa Mas Alla….Think Beyond
Recently, I was asked by the Palomita & Chucho Clothing Co. to design a special edition t-shirt to be auctioned off at an event in June benefitting education. Palomita and Chucho are fresh, fun brands that capture the nostalgia of Latin America, the bubbly soda us latinos drank with our school lunches, that salty candy that made our fingers all sticky, or that loveable mouse we watched on television before we were tucked into bed.
The t-shirt design was sent to me blank, with just the word “WOOPY” on the front of the shirt. Woopy is a fruit juice drink with a fun and playful attitude. This drink was launched in the 70’s and was the drink for the new generation. I wasn’t really sure what to draw for WOOPY, so I had a Palomita champagne bottle popping with WOOPY. Not exactly a fruit juice, but maybe you could say it was our adult version now that we’re all grown up. My drawing skills as you can see are lacking a bit, but hopefully it will do well at the event for this great cause.
The event, the 1st Annual Latino Fashion Show Auction benefitting the Palomita Education Fund, will be held on June 12th in San Francisco, CA. I’m not sure I’ll be able to attend, but I think it will be a great event! If you are in that area, reserve your seat and help the cause!
June 12, 2008
Terra SF
511 Harrison Street,
San Francisco, CA
6:30pm
Pink Carpet Arrival
Cocktails & Silent Auction
7:30pm
Live Auction of Special Edition Tees designed by Latino Personalities followed by the Palomita & Chucho Fashion Show
For more information contact events@licenzing.com
Mother of drag racing
Its Mother’s Day, and I thought I’d pay tribute to a different kind of mother…. the Mother of Drag Racing.
Shirley Muldowney is undeniably the Mother of Drag Racing. She came to find drag racing in its infancy, back in the 60’s, when women were not expected or ALLOWED to be involved in such a sport. She fought for acceptance when most would not allow her in their midst, gaining her NHRA competition license in 1965 through much trouble and discouragement. No only would she show that a female could drive a car faster than stock, but she worked up the ladder all the way to the pinnacle class of the sport, Top Fuel, where she competed for over 30 years.
Shirley’s hard fought battles opened the doors for all of us women in drag racing and in all motorsports. She was the first woman to win a major autosport in 1976 at the NHRA Spring Nationals, and went on to win 3 World Championships in her Top Fuel career.Turbocharged Promods
The Horsepower & Heels twin turbocharged mustang received mention in the Drag Action Magazine article on Turbocharged Promods.
The emotional rollercoaster of racing
The ebb and flow of the racing tide is about as predictable as the winning lotto numbers. The real competition in drag racing begins long before a car ever reaches the racetrack.
The past two years have been very difficult for me. I ended 2006 on an emotional high of finishing #2 in Pro 5.0 in my rookie season. I had so much momentum going for me, and was eager and excited to continue on by improving the car’s performance and image with sponsor Brisk USA stepping in to help.
But then life happened, and a series of heartbreaking events that have put delay after delay, and road block after road block in my way, sidelining me for 2 years now. I try to stay focused and upbeat, but with time comes frustration and depression of not racing, and worse, not being able to keep my commitments to Brisk and Harland Sharp of a great season.
I won’t give up…. I’m still working very hard and inching closer to getting the Horsepower & Heels car back out on track. I’m lacking just a few things, but it seems like time and labor is hard to come by now-a-days…. things that I am not able to do on my own, out of my control. That’s the most difficult part of the whole deal… being helpless and forced to just sit and wait.
Motorsports marketing is one of the greatest forms of marketing available. I know that I will be able to make good on getting exposure for my great sponsors and telling their stories. I just hope that the damage that this delay has caused will not be permanent. As they say… this too shall pass. The lows of the racing rollercoaster.
I can’t count the number of times I’ve been approached with opportunities: some to drive, others for sponsorship, etc. Everything from pro mod rides up to Top Fuel and Funny Car. Each and every time, I put an enormous amount of energy into each opportunity… offering assistance, marketing materials, interviews, phone call follow-ups, etc.
I’m hoping that pretty soon, the law of averages is bound to shake out a green GO light on one of these opportunities. And until then, I’ll put every ounce of effort into every offer that comes my way.
But it still does not lessen the excitment, nor the disappointment that each trip on the emotional rollercoaster brings.
St. Louis NHRA
Mondays after race weekends are tough. Especially when you have to drive 6+ hours after a long weekend.
This past weekend, I drove up to St. Louis to attend the 28th Annual MidWest NHRA Nationals at Gateway International Raceway with some friends. Though I had many times been to Gateway for the World Street (Ford) Challenge, I hadn’t ever seen an NHRA race there.
Friday was nice and warm, with plenty of good racing. But Saturday, the temperature plummeted and the wind was fierce, delivering the chill straight through you. We looked like a bunch of shivering puppies. It is difficult to be at races when you have been sidelined like I have for so long now, but it definitely helps to network and motivates to keep the progress going on my car.
Elizabeth and Ashley hadn’t ever attended a drag race before, so its neat seeing their reaction to their first Top Fuel encounters. The power of a nitro car cannot be appreciated or understood until you actually see, smell, and FEEL one in person. TV, HD or not, just doesn’t do it justice. Ashley said they weren’t too loud when they were doing burnouts (we were sitting at the 1/8th mile) but when they passed her under power, she hit the deck!
Its a long trip to St. Louis, and I’ll be repeating this trip in just a few weeks for Debbie’s race, the World Street Challenge.
Mainstream media thumbs nose at Drag Racing
There has been a lot of great news happening in Drag Racing, and really all of Motorsports lately.
2 weeks ago, you see the media firestorm surrounding IRL superstar Danica Patrick winning her first race in Japan. In doing so, she is the first woman to win a major IRL event: a journey 3 years in the making. All of motorsports, and especially all women in motorsports rejoiced at her victory.
Then this weekend, we see our own Ashley Force win her first Funny Car race, being the first woman to win a National event in that class. Ashley now joins several other PRO category National event winners: Shirley Muldowney, Angelle Sampey, Melanie Troxel, Peggy Llewellyn, Karen Stoffer, etc.
The event, though very much historic as well, did not receive the media attention of Danica’s win, a fact that we have grown accustomed to in our sport as a whole. Though NHRA Drag Racing is one of the most actively participated in and watched of all motorsports, its seems to be the ugly step-child of the motorsports divisions in the media’s eyes.
This isn’t new to us as drag racers. The media’s only mention of drag racing is normally incorrectly portrayed as the illegal street races that end in tragedy. I know for certain, that events like this one being labeled as drag racing instead of illegal street racing, has caused many a sponsor from becoming involved in the sport, as they are unsure of the legality of our very legitimate sport.
So understandably, several drag racers took offense to reports by the media on Danica’s win being “the first female racer to win any major motorsport event” as a slap in the face to our many female champions and event winners (Shirley Muldowney captured 3 World Championships in Top Fuel nearly 20 years ago). They did what any citizen reading an inaccuracy in their news would do… they took to writing letters to educate them of the many NHRA female national event champions.
But this time, someone from the media fired back. In a message sent to the popular drag racing message board, Nitromater.com, Charles Everett wrote:
Subject: NitroMater on Danica: Childish and unprofessional
The people who post to Nitromater are a bunch of reactionaries, not unlike
a right-wing pressure group. I’ve been in the newspaper industry for over 30 years. I’ve dealt with a lot of selfish people but I’ve never seen a more self-centered bunch than the clique that follows the NHRA.People who follow the NHRA expect the media to bow and scrape before your sport. They don’t and for good reason.
Every time there’s something you don’t like, you whine and cry like a bunch
of babies. It’s not unlike the censorship advocates at the American Family
Association or the Parents Television Council.Jon Asher lied when he said the press was following an IRL press release.
Sounds to me like he’s never worked in TV or newspapers. The New York Times was relying on the Associated Press wire. So were CNN, Fox Sports and most other news outlets. ESPN had instant access because ESPN Classic televised the race live. Mr. Asher told your board to flood the local press and TV with complaints. That’s not gonna help your cause — in fact it might prompt the local press and TV to tell you to CEASE AND DESIST or you’ll get sued for harassment. It’s bad enough that newspapers all over are laying off people. Targeting the press with a flood of complaints won’t help.I also love how the NHRA clique worships Shirley Muldowney. She won a lot of races but she treated so many people like dirt, they want nothing to do with her. How you treat people goes a long way in how your sport gets covered.
Danica Patrick and the Indy Racing League do not owe an apology to anyone. Nitromater and its members owe an apology to Ms. Patrick and the IRL.
As for the New York Times? It ran a very telling story on the front page on April 20: All those retired generals appearing on TV news are nothing more than Pentagon pimps.
Signed: Charles Everett (as posted on Nitromater.com)
Never before have I seen such arrogance, and ethically challenged diatribe coming from someone claiming 30 year veteran status in journalism. The very fundamentals, the CORE of journalism lies in the Tenets that govern the trade. This is in direct violation of those core values.
Let’s break this down:
“People who follow the NHRA expect the media to bow and scrape before your sport. They don’t and for good reason. Every time there’s something you don’t like, you whine and cry like a bunch of babies. It’s not unlike the censorship advocates at the American Family Association or the Parents Television Council. “
So by this, you are admitting that the media knowingly persecutes drag racers because they are believed by your type to be “a bunch of babies”? What about Tenet #4: Maintaining an independence from those they cover? Injecting your personal beliefs about who you deem media-worthy because of their alleged attitude is a direct violation.
“Mr. Asher told your board to flood the local press and TV with complaints. That’s not gonna help your cause — in fact it might prompt the local press and TV to tell you to CEASE AND DESIST or you’ll get sued for harassment. It’s bad enough that newspapers all over are laying off people. Targeting the press with a flood of complaints won’t help.”
Oh okay. We are not entitled to exercise our freedom of speech to tell you when you are not being factual? What about Tenet #6: Provide a forum for public criticism and compromise? Had you properly exercised Tenet #1: Journalism’s first obligation is to the truth and Tenet #3: Discipline of verification, we would not have something to “whine & cry” about, now would we? And maybe your jobs and livelihood wouldn’t be threatened by the growing Citizen Journalism movement aimed at getting out the true stories you are above reporting. Even more appauling that you threaten us with legal suit for asking you politely and repeatedly to simply do your job correctly.
“I also love how the NHRA clique worships Shirley Muldowney. She won a lot of races but she treated so many people like dirt, they want nothing to do with her. How you treat people goes a long way in how your sport gets covered.”
So now, your personal opinion about the personality of a member of our sport dictates what coverage our sport receives as a whole? What about Tenet #8: must keep the news comprehensive and proportional? Your personal bias against drag racing, and your slant to other areas distorts the comprehensive and proportional coverage. Not to mention that you are admittedly violating Tenet #2: First loyalty is to citizens, namely us DRAG RACING citizens, when you exclude us from coverage on our historical and newsworthy events.
That leaves us Tenet #5: It must serve as an independent monitor of power, which by your bullying tactics should be focused back on monitoring YOUR power of biased reporting; and finally Tenet #9: practitioners must be allowed to exercise their personal conscience, which I do not see you truthfully doing in such a bigoted approach to drag racing coverage (or lack thereof).
Maybe the IRL doesn’t owe drag racing an apology, and drag racing doesn’t owe IRL one either, but you my friend, are another evil entirely.

