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Horsepower & Heels

Celebrating, promoting and supporting female racers and women in motorsports

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Jeanette DesJardins

You are here: Home / Archives for Jeanette DesJardins

Motorsports Marketing Seminar – Promoting You and Your Race Team

January 17, 2017 //  by Horsepower & Heels

Motorsports Marketing SeminarNeeding some pointers on how to help accelerate your brand and race team promotional efforts for the upcoming season?  

Car Chix Founder & President, Jeanette DesJardins will be presenting the Motorsports Marketing Seminar – Promoting You and Your Race Team during the 10th annual Race and Performance Expo on Saturday, February 25th, 2017.     The Digital Marketing Expert will lead an information-rich seminar on maximizing marketing efforts for your race team, avoiding common mistakes in the digital landscape and actionable tips and techniques to use in your 2017 motorsport marketing plan.   

The Motorsport Marketing seminar will include pertinent information on the use of Social Media, the importance of professional press releases, best practices for crafting successful sponsorship proposals, and the necessary off-track work involved for generating team success on and off the track surface.

Moderator Jeanette DesJardins is the founder and president of popular women in motorsports trademark and website CarChix.com; as well as the founder and president of Crank It Media, an internet marketing company specializing in the motorsports, automotive, industrial and entertainment industries.   DesJardins recently was a featured panelist during the ‘Women in Motorsports’ Seminar at the industry-staple 2016 Performance Racing Industry (PRI) Show in Indianapolis, IN.   She has earned accolades for Outstanding Leadership in Women’s Motorsports by Memphis International Raceway, and the President’s Award from Cordova International Raceway for her contributions to the sport and advancing women in automotive.  

Motorsports Marketing Seminar – Promoting You and Your Race Team

Date: Saturday, February 25th
Time: 3:15pm – 3:55pm
Location: Prosperity Room, Renaissance Convention Center

The Race and Performance Expo takes place at the Schaumburg Renaissance Center February 25th -26th in Schaumburg, Illinois and is open to the public.   The Motorsport Marketing Seminar will be held Saturday afternoon, from 3:15pm-3:55pm in the Prosperity Room.  All expo seminars are free of charge to expo attendees.

Mark your calendars for this informative event.  –  Click to RSVP to the Motorsports Marketing Seminar 

Category: Conferences/EventsTag: Guide to Racing, Jeanette DesJardins, Sponsors, Women Racing

Teresa’s Garage Radio Show

December 28, 2016 //  by Horsepower & Heels

Teresa's Garage Radio ShowFeaturing the latest news from women in motorsports and female car enthusiasts worldwide, Teresa’s Garage Radio Show is a weekly live radio show geared towards women in the automotive industry and motorsports.    Listeners can tune in live every Tuesday from 2 – 3 PM PST on 1180 AM KCKQ in the local Reno area or online via the Teresa’s Garage Radio Live Stream.   Live comments and questions are welcomed and listeners are encouraged to call-in to the show toll free at 844-790-8255.  

Teresa’s Garage Radio Show Hosts

Teresa's Garage Host: Teresa AquilaThe show is hosted by Teresa Aquila, a veteran mechanic, educator, public speaker, and a 20-year columnist for the Happy Herald from Boca Raton, FL.    Her mechanical career has spanned 41 years working on everything from Porsches, Heavy Equipment and classic vehicles which she owns and has personally restored.   She created Teresa’s Garage Radio Show as a way to encourage and inspire women in motorsports and automotive.   Features include interviews with women involved in the motorsports world: racers, professionals, crewmembers and more.   The show covers technical info, auto and motorsports news and other enthusiast related pieces. 

Earlier in 2016, the show teamed with popular women’s motorsport website, CarChix.com and founder Jeanette DesJardins played show co-host.    Teresa is now adding new co-hosts Staci Segura and Nikkita Martino, two of CarChix’s featured Calendar girls for the 2017 line-up, and regularly welcomes guests to the show.

Teresa’s Garage Online

In addition to the weekly radio show, the Teresa’s Garage website is a wealthy of useful information for car enthusiasts and includes articles filled with technical tips, automotive history and news, a car show directory, business directory, reviews and much more.

Empowering Women One Wheel At A Time, dedicated to women who dare to be different and who desire to become more knowledgeable on caring for their car.”

Teresa's GarageWant to be featured on Teresa’s Garage?

The show is always on the look out for unique stories about women in the field and other news.   Have a story idea or want to be featured on the show?   Contact Teresa’s Garage via email.   

Check out more on Teresa’s Garage Radio Show

  • Website:  Teresa’s Garage
  • Facebook:  Teresa’s Garage
  • Twitter:  @TeresasGarage
  • YouTube:  Teresa’s Garage

Category: Featured SiteTag: Guide to Racing, Jeanette DesJardins, Staci Segura, Teresa Aquila, Women Racing

CarChix 2015 Event Schedule

March 25, 2015 //  by Horsepower & Heels

CarChix Ladies Only Drag Race
CarChix Ladies Only Drag Race competitors

Mark your calendars!

CarChix.com just announced their Carchix 2015 Event Schedule, and it looks like they have a fun-filled year planned. They have added a second Ladies Only Drag Race to the line up, as well as a return of their annual Women of Motorsports contest, Drag Racing for Life Breast Cancer benefit race, and other fun meet & greet events.

Want to learn more about Car Chix?  Check out this featured site article and read all about it!

CAR CHIX 2015 EVENT SCHEDULE

  • May 2nd – Chicago Blacklight 5k Run
    Chicagoland Speedway | Joliet, Illinois
    Join the CarChix Team for neon glow fun 5K  outing held at Chicagoland Speedway.
  • June 6th – Ladies Only Drag Race
    Byron Dragway | Byron, Illinois
    Return of the Ladies Only Drag Race series.  More information to be announced soon.  (Check the CarChix.com website for more info)
  • August 28th – 29th – Drag Racing for Life Breast Cancer Fundraiser / 62nd World Series of Drag Racing
    Cordova Dragway Park  |  Cordova, Illinois
    The 5th Annual Drag Racing for Life Breast Cancer benefit race is one of the largest events for CarChix.com.   (Check the CarChix.com website for more info)
  • September 12th – 19th – The 2015 Women of Motorsports Contest
    (Online Event)
    This annual contest takes place online, where ladies submit their favorite photos and solicit votes for a top spot.   The Top 12 Winners are then featured in the 2016 Car Chix Calendar.
  • October 4th – World Power Wheelstand Championship
    Byron Dragway  |  Byron, Illinois
  • October 10th – Ladies Only Drag Race
    Dyno Dom’s Sikeston Raceway | Sikeston, Missouri
    The second Ladies Only Drag Race event scheduled for 2015, this one is held at the Sikeston track.  (Check the CarChix.com website for more info)
  • November 21st – 22nd – Muscle Car and Corvette Nationals
    Donald E. Stephens Convention Center | Rosemont, Illinois
  • December 10th – 12th – Performance Racing Industry Show (PRI)
    Indianapolis Convention Center  | Indianapolis, Indiana
    A meet-up at one of the largest Racing Industry trade shows in the country.

Category: Women in Racing NewsTag: Events, Jeanette DesJardins, Women Racing

Featured Site: CarChix.com

February 17, 2015 //  by Horsepower & Heels

CarChix
www.CarChix.com

In my search for all things Women and Racing, I tend to wear out Google trying to stay updated on all the ladies out there.  Believe me, the search isn’t as easy as it seems.  After weeding through the hottest driver articles that tend to populate the first few pages of search results, its slim-pickings past that to find the good stuff.   So I’ve made it my new mission to seek out and share the relevant sites that cover Women and Motorsports as I find them.

CarChix.com

This week’s feature is one of the most vibrant sites I’ve found in my recent searches.    CarChix.com  is a motorsports organization for women created by Jeanette DesJardins.    Founded in 2010, the site was born out of an idea DesJardins had as a teenage gearhead, working at her first job as an automotive lube technician outside of Chicago.  She envisioned someday owning her own shop, where she felt she could improve many of the things plaguing the industry at the time with a female touch.     Sitting outside that shop talking to a friend, she named her future garage Car Chix.

Founder/President, Jeanette DesJardins

Jeanette Working on CarJeanette’s first introduction to motorsports came while she was still in diapers, when her parents and uncle would take her along to Road America in Wisconsin.    Young Jeanette did more crying from the loud racecars at that age however, and it wasn’t until her teen years that she rediscovered the automotive world.  Shortly after purchasing her first car, she was met by resistance from her father, who held the nagging question over her head — How would she afford to repair it if it broke down?   Jeanette’s solution:  she’d learn to fix it herself, and began taking automotive mechanic courses at the local community college.   That training led to her working as a technician at several small garages and dealerships as she moved on to pursue her Associates Degree in Marketing.

“I could go on for days about things that I have learned over the years”, adds DesJardins.  “Some of the keys things, that have really stuck with me over the years are:  don’t over think things too much – It’s okay not to know the answer to something; no one knows everything – Have thick skin – Watch where you stick your fingers – Don’t wear plastic gloves, it hurts peeling it off your skin when you get burnt.”

Jeanette DesJardins at Great Lakes Dragaway
Jeanette working on the starting line at Great Lakes Dragaway

From there, she landed one of her favorite jobs of all– starting line coordinator and starter at Great Lakes Dragaway in Union Grove, WI.   She continued on there, gaining valuable experience in the automotive industry while she simultaneously earned her Bachelor’s in Business Administration and Marketing from the University of Wisconsin.  It was during her time there that she launched the website for CarChix.com, initially intended to share photos and chat with other female drag racers at the track.  But after just two weeks, the site crashed from the high amount of traffic visiting, causing a change to a forum based system and a relaunch.   From there, the site grew, with ladies and men sharing stories from all over the world.   She now works as Marketing Coordinator for a manufacturing company in Chicago,  as well as, the owner of Crank It Media, an Internet Marketing Company and Car Chix.com.

Often a one-woman show, she’s put in years of exhaustive effort and has big plans moving forward she hopes will be announced a little later this year, that would impact women in motorsports and female racers in general.    She remains dedicated to empowering women all over the world, offering this advice:

“Stay focused.  Stay driven.  It sounds cheesy, but you can seriously do anything you want as long as you work for it.  Hard work really does pay off in the end.  You will come across moments when you just feel like giving up, but don’t.  Each hard day is a hard lesson earned.  Apply what you’ve learned through your experiences; tomorrow is always another day.”

CarChix.com News & Features

Jeanette DesJardins at Route 66
Jeanette racing herself at Route 66 Raceway

One of the strengths of the CarChix website are the regular news updates posted on female racers careers, including news reports submitted by racers as well as a Featured CarChix of the Month section.   Both of these sections make it one of the most feature-rich sites for quality women in racing stories, helping to promote the careers and successes of ladies racing all across the globe.   There is even a CarChix store for cool merchandise sporting the CarChix logo and a listing for CarChix sponsored events.

CarChix Events

Jeanette DesJardins Carchix.com
CarChix founder and president Jeanette DesJardins at the 2011 Racing for a Cure event.

DesJardins moved onto hosting her first event less than a year after the CarChix.com launch.  The  event was a breast cancer research fundraiser she named Racing For A Cure a Quarter Mile at a Time, and was held at her home track Great Lakes, to a record-setting attendance.    Jeanette arranged an action-packed event, with exhibition cars, wheel standers, drag radial caompetitors, bracket racing, dragsters, raffles, giveaways, face painting, and musical entertainment from a popular band.   They raised several thousand dollars for the Wisconsin Well Women Program, an organization that helps women with little or no insurance to receive preventative mammograms and pre/post breast cancer treatments and  care.

CarChix Ladies Only Drag Race
CarChix Ladies Only Drag Race competitors

That event, now named Drag Racing for Life, became the first of several annual events organized by Jeanette and the Car Chix program at several locations across the country.   She also organized the CarChix Ladies Only Drag Race, an all-female drag racing competition that saw ladies in a variety of race cars compete for prizes and awards, and presented the Hottest Ride Award at the Muscle Car & Corvette Nationals, capping off the year with a Light Up the Holidays parade appearance.

DesJardins is currently finishing up the 2015 CarChix Event Schedule, with announcements forthcoming in March on the 2015 dates and locations.

CarChix Calendar

CarChix booth
CarChix setup at events

Another unique offering to help promote women in racing and female motorsports participants, is the Annual Women of Motorsports Calendar contest.   During the contest, women are invited to submit photos of themselves with their rides and seek likes on Facebook.  The top 12 are voted into the calendar finalists.   These calendars celebrate and inspire women in the automotive industry, featuring cars, bikes and any level of enthusiast.    Featured CarChix are often on hand at events to autograph calendars for collectors.

Be sure to check out CarChix.com and add it to your bookmarks!  Tell them Horsepower & Heels sent you!

Have a good site suggestion related to Women in Racing?  Send it our way!

Category: Featured Site, Women in Racing, Women in Racing ResourcesTag: Guide to Racing, Jeanette DesJardins, Women Racing

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