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You are here: Home / Archives for Women in Racing / Women in Racing Resources

Women in Racing Resources

Horsepower & Heels Resource center for Women in Motorsports!     A great source for information - Books & Reviews, Career Spotlights, Personal Development tips, Conferences & Events, and so much more.

Resume Development 101: Int’l Women’s Auto Society

October 13, 2015 //  by Horsepower & Heels

Check out this beneficial online training session hosted by the International Women’s Automotive Society.

Resume Development 101Resume Development 101

This is a FREE online educational training session, hosted by the International Women’s Automotive Society.    Moderator Bianca Huerta will help you sharpen your skills in developing an impressive resume that will leave a lasting impression on potential employers.    Looking to advance your career and land your dream job?   Your resume is what gets you in the door to a better opportunity.

The event is FREE and open to all with PC, Mac, iOS and Android equipped devices.

Monday, October 19th   7:00 PM  EST

More details and login information will be available on IWAS Resume Development 101 Facebook Event.    Please RSVP and join others in this informative session.

Category: Women in Racing ResourcesTag: IWAS, Women Racing

Women in Racing Photos – Creating an Image

October 10, 2015 //  by Eddie Maloney

So you’re ready to promote your racing career, and need to put your best image out there.   Having the right image is often over looked and underestimated for women in racing photos.  

International Published Portrait and Racing Photographer Eddie Maloney of www.fasteddiesimagery.com provides some important tips on building a good racing image in photo.

Keep it classy

Women in Racing Photo
An image has the ability to portray you wordlessly. Strong, Capable, Determined, Beautiful.

Unfortunately, according to social media,  the more revealing you are in photos, the more attention you will get.   Well, usually that’s true, but what kind of attention is it getting you?  Is it helping you or hurting you in the big picture?

In racing or in anything for that matter, potential sponsors are looking at your social media websites. Do not be caught with photos of you hanging around the pits with a bunch of alcohol or posing half naked. Yes, you may be beautiful but beauty runs within.  People do judge a book by its cover and inappropriate photos will get you dismissed immediately.   Think about the photos that you are pictured in.  Are they representative of the brand you are hoping to be associated with?   There are plenty of ways to be feminine and beautiful without crossing the line of classless.   Choose your image wisely.

Professional Photographer Eddie Maloney
Hiring a professional photographer to help with your racing image is a really good investment in your career.

Hire a Professional

If you are serious about your career, toss the selfies out.  I love my iPhone but you’ll need to find the right photographer for the job.   A selfie isn’t going to sell yourself as a professional to a sponsor.   I do not believe in perfection, nor do I believe in a perfect exposure. Perfectionism yields no creativity. I have an advantage over most photographers because I work in a wide variety of  photography scenes, to include working in racing for two decades now.

When it comes to finding the right photographer, find someone that thinks outside the box and shares your vision. If you haven’t worked with a particular photographer, bring an escort and if possible meet prior to the shoot. Check his or her credentials and never hesitate to ask for references.

Your typical photo shoot starring your helmet and race suit are old and outdated, do something different. Show everyone how and why you are different.  Remember, you aren’t the only out there competing for a sponsor.  You need to put 100 percent into to everything you do, and your image is no different.

People will know whether your photos came from a cell phone or a real camera. Cell phone photos tell someone that you aren’t that serious or committed so why should someone else choose to invest in you, if you don’t invest in yourself?

What image are YOU trying to create for yourself in the motorsports space?

Category: Women in Racing ResourcesTag: Guide to Racing, Press, Women Racing

Looking your best at the track

October 9, 2015 //  by Wendy Ryan Shelton

Wendy Ryan SheltonWe all want to look our best at the track, but motorsport conditions can sometimes be challenging.   Celebrity hair and makeup artist Wendy Ryan Shelton offers tips and her personal favorites to beat the heat and stay looking your best at the track.  

Track Skin Care

So everybody knows that being in the sun all day can take a serious toll on not only your makeup, but most importantly on skin!  

First off, beautiful makeup starts with beautiful skin, period! I can’t begin to tell you the importance of the right skin care regimen to protect your skin from harmful UVA/UVB rays, free radicals (pollution) and even just a dry climate can cause serious damage to the skin causing skin cancer, premature aging to your skin, congested pores, unwanted sun spots… the list goes on.
Using a “good” moisturizer (not from the grocery store) with SPF is a must, as we all know. But you may also add a couple of key and inexpensive products to your regime that will make all the difference in your skin and your makeup, especially in the summer.
(Site note:  This post contains affiliate links, which means that if you click on one of the product links, we receive a small commission when you buy.  All opinions are the author’s own.)
  1. Get a non-drying cleanser that is not oil based.  Ole Henrikson Vitamin C Cleanser and Philiosophy Purity are both affordable and fully cleanse the skin without leaving your skin feeling “tight”.  Anything with Vitamin C is anti-aging and helps protect against free-radical damage. Ole Henrikson’s brand is all natural and will leave you feeling completely refreshed.
  2. Use a nutrient-rich toner.  (optional, but why not take that extra step? This is preserving the health of your skin as there is no Fountain of Youth… really!) First Aide Beauty Radiance Pads is a toner that is packed with vitamins and nutrients that your skin will love you for! The tiny grooves in the pad will act as an exfoliate for unwanted dry skin, uncongest pores and the added vitamins also protect your skin from pollutants.
  3. Get a moisturizer with SPF that fits your skin type.   I personally use Peter Thomas Roth Sheer Max All Day Defense.  Its oil-free, packed with vitamins and leaves a healthy glow without feeling like your “glowing”. Its also good for all skin types and is fragrance-free. Anything with artificial fragrance has alcohol in it and will dry out the skin. Also for problem oily skin, use Sephora Mattifying Moisturizer it has SPF and oil-control.
  4. Use a hydrating eye cream.   An eye cream that is packed with water will also help keep your eyes properly hydrated to prevent unwanted fine lines.  If you already have fine lines and wrinkles, use Philosophy Miracle Worker Retinoid Eye Repair, it is legitimately a miracle worker!!
  5. For all you people with the dreaded oily to combination skin saga, fight oil with OIL!  Especially in the summer heat, your skin will overproduce oil when its lacking or stripped of its natural oil. Use a nightly treatment oil or at night 2-3 times a week. My personal favorites include ProGenius Treatment Oil by NUDE Skincare or Kate Sommerville Dilo Oil. Your skin will completely absorb these oils leaving no residue on the face and BOOM, problem solved.

ALL of these products will make a massive improvement on how your makeup looks, feels and wears throughout the entire year. Makeup will only enhance dry skin, fine lines and will look ridiculous if you have oil pouring out of your pores!

Stay-put Makeup for Women in Motorsports

Wendy Ryan Shelton at work
Photo: Michael W. Rogers

The biggest complaint for makeup lovers during the summer is their face gets oily, sweaty making their makeup look splotchy or just comes off 2 hours after putting it on.  There are solutions.

  1. Always make sure you allow your skin care to absorb into the skin for 5-10 minutes before applying makeup. If you don’t wait, it will make your makeup smear all over your face. More people do this than you’d think.
  2.  Trade your thicker foundation for a tinted moisturizer or BB cream.   They melt into the skin, are very lightweight and won’t rub off throughout the day. Boscia BB Cream, Nars Tinted Moisturizer or Smashbox are a few of my favorite. Go to Sephora, tell them your skin type and they will match your color as well as suggest one to help with skin conditions.
  3. Always, I mean ALWAYS use a primer!  Not only are you creating a barrier between your skin and your makeup, but it helps the foundation ‘stick’ to your skin so that it wont fade in certain areas of the face like your nose, forehead and cheeks. This step combined with proper skincare will also prevent foundations from oxidizing on the skin, making your foundation turn another color. During the summer heat, this is a big problem.
  4. Don’t forget your eyeshadow primer. It will keep eyeshadow from gathering in your crease, you’ll get the most color pay-out from your shadow, blends easier and your shadow will look as flawless at the end of the day as it did when you applied it in the morning. This is a must!
  5. For full coverage in the summer:   If you are like me and still want to use a thicker fuller coverage, even in the summer, go with Kat Von D Tattoo Foundation. Very full, flawless coverage and has a matte finish. It is water-resistant and long-wearing, even in the summer! There are amazing reviews and a couple negative on this product. The biggest complaint is that it dries before being able to blend it properly or that its too heavy. If these are the cases, its not being applied right. The end. It needs to be applied on top of a primer, quickly with brush or Beauty Blender. Clinique Double Wear is also an amazing full coverage that wont break up on your face in the heat and same rules apply!
  6. Always set your foundations with a powder.  I prefer a translucent HD powder that is weightless and great for taking pictures!
  7. Set your look with setting spray.   Set your finished look with a mattifying setting spray during the summer, unless you have very dry skin. In that case, you would use a normal/dewy finish setting spray. Setting sprays help with making all your makeup melt to the skin, keeping it in place. A great mattifying setting spray is Urban Decay De-Slick Setting Spray or mattifying setting spray by NYX.
  8. Keep blotting paper handy to wipe away sweat.    Use Blotting papers (by numerous brands) to blot any unwanted sweat or oil without taking off your makeup.
 All these tips will help you get through your summer with flawless skin and makeup, keeping you looking your best at the track. I hope you have enjoyed reading my tips as I have enjoyed sharing my experience and knowledge with you!
What are your favorite tips for a fabulously fast look?  Leave a comment below!

Category: Women in Racing ResourcesTag: Health & Beauty

Women’s Helmet Review

October 8, 2015 //  by Horsepower & Heels

We all know that when it comes to protective safety wear, being in a male-dominated sport can have its disadvantages as a woman.   These items are typically designed for men, and there isn’t much information out there on how each of them actually fit and function for women.    After the success of our Women’s Fire Suit Review, we decided to continue the series onto the next critical component common to racers:   Women’s Helmet Review.

We again reached out to our network of fellow female racers and women in motorsports for their feedback on Women’s Racing Helmets.   Each woman provided her input on their helmet’s weight, comfort, quality, and overall satisfaction on a scale from 1-5, with 1 being completely dissatisfied and 5 being completely satisfied.

Bell

Renee-Dupuis-helmetHelmet:  Bell RS7 | Snell SA2010 and FIA8858-2010 certified

Reviewed by:  Renee Dupuis |  NASCAR Modifieds Driver

WEIGHT: 5 star ratingCOMFORT:  5 star ratingQUALITY:  5 star ratingOVERALL: 5 star rating

Renee’s Comments:  “Fabulous helmet – Bell fits me better than other brands, so I’ve used them exclusively for years.”


Sara-Price-HelmetHelmet:  Bell Moto 9 | DOT   Snell M2015

Reviewed by:  Sara Price |  Professional Motocross Supercross Racer

WEIGHT: 5 star ratingCOMFORT:  4 star ratingQUALITY:  5 star ratingOVERALL: 5 star rating

Sara’s Comments: “Bell having a long track record with safety on their product, I would never hesitate to choose any of their product! I mainly use the Moto 9 but when I have to use a Auto specific helmet I happily choose the BR1! They are build very well and high end and feel safe with my brain inside one!”


McKenna-Haase-HelmetHelmet:  Bell RS7 Carbon | Snell SA2010 and FIA8858-2010 certified

Reviewed by:  McKenna Haase |  Dirt Sprint Car Driver

WEIGHT: 5 star ratingCOMFORT:  4 star ratingQUALITY:  5 star ratingOVERALL: 5 star rating

McKenna’s Comments:  “When I first received my RS7, I felt it was uncomfortable due to the pressure it applied to my forehead. However, I talked to the employees at Bell, and they had me send it back so they could work on it. Within two days, they had reshaped my helmet perfectly and it has fit great ever since. I recently flipped my sprint car violently five times end over end and walked away without any brain injury.”


G-Force

Tarra-Springstoh-HelmetHelmet:  G-Force Pro Eliminator | Snell SA2010

Reviewed by:  Tarra Springstroh | Asphalt Circle track driver

WEIGHT: 4 star ratingCOMFORT:  5 star ratingQUALITY:  5 star ratingOVERALL: 5 star rating

Tarra’s Comments: “Love my gforce helmet! Got a new one for 2016 which is the carbon fiber!”


Krista-Elyse-HelmetHelmet:  G-Force Pro Eliminator | Snell SA2010

Reviewed by:  Krista Elyse | NMRA Drag Racing Driver

WEIGHT: 5 star ratingCOMFORT:  5 star ratingQUALITY:  5 star ratingOVERALL: 5 star rating

Krista’s Comments:  “This helmet saved me from severe head trauma during my crash this season that totaled my race car. I walked away with a minor concussion instead of something worse, due to smacking my head so hard on the front of the 10 point roll cage. I am extremely satisfied and would purchase the helmet again. Proof that you don’t have to buy an $800 helmet to be sufficiently protected.”


Impact

Sunny-Hobbs-HelmetHelmet:  Impact Super Sport | Snell SA2010

Reviewed by:  Sunny Hobbs | Road/Sport/Stockcar Racer

WEIGHT: 3 star ratingCOMFORT:  4 star ratingQUALITY:  5 star ratingOVERALL: 4 star rating

Sunny’s Comments: “This helmet fits the bill for me. It’s snug and comfortable, and works well with my Hans. The padding around my face is firm which gives it a good fit, but the fabric is still soft and pliable. My peripheral vision is great. The chin strap rings tend to twist sometimes which is cumbersome,but overall it’s a good quality helmet.”


Simpson

Elaine-Larsen-HelmetHelmet:  Simpson Carbon Drag Bandit | Snell SA2010

Reviewed by:  Elaine Larsen | IHRA Jet Drag Racer

WEIGHT: 5 star ratingCOMFORT:  5 star ratingQUALITY:  5 star rating

OVERALL: 5 star rating

Elaine’s Comments:  “Simpson is the best when it comes to fitting women in Motor Sports. They go the extra mile to make sure that the fit is perfect as we don’t fit regular sizes. They do this at no extra charge to the customer. I have had extra padding installed in my helmets as my face is thinner than a man and the strap able to be pulled tighter. They make safety and comfort their first priority. They also make sure you look really good wearing their products.”


Janette-Thornley-HelmetHelmet:  Simpson Outlaw Bandit | Snell SA2010

Reviewed by:  Janette Thornley | Nitro Harley Drag Racer

WEIGHT: 5 star ratingCOMFORT:  5 star ratingQUALITY:  5 star ratingOVERALL: 5 star rating

Janette’s Comments:  “In motorcycle drag racing, it’s important to have a larger opening to see through above the eyes. This helmet is sufficient to get the job done but another 1/2″ would be even better. The fit is perfect and feels good when wearing it but again, once on the motorcycle and in the stage position, I have to push the chin part of the helmet up some in order to see the staging tree. At that point, the back of the helmet can pinch my ponytail but once the adjustment is complete I’m set and the helmet is not a distraction and I’ve never had an issue.”


CarlyJoEllingson_HelmetHelmet:  Simpson Bandit| Snell SA2015

Reviewed by:  Carly Jo Ellingson | Super Pro Drag Racer

WEIGHT: 5 star ratingCOMFORT:  5 star ratingQUALITY:  4 star rating

OVERALL: 5 star rating

Carly Jo’s Comments:  “I love my Simpson Bandit helmet! I feel that it was a very smart choice and I’m happy I made the switch a number of years ago, after making the decision to move up through the ranks of NHRA drag racing! My only complaint would be that after several years of use in the scorching heat of our summer race seasons, I noticed that the padding adhesive was actually seeping through the padding. With that being said, I still recommend the Simpson Bandit to other racers, and I am thankful for its strong build! That helmet saved my life during a rollover accident in 2013, so I will definitely stand by it and represent it as living proof of its excellent quality!


 

Stilo

Cindi Lux HelmetHelmet:  Stilo ST4 GT | Snell SA2010

Reviewed by:  Cindi Lux | Road Racer/Instructor

WEIGHT: 5 star ratingCOMFORT:  5 star ratingQUALITY:  5 star ratingOVERALL: 5 star rating

Cindi’s Comments:  “I have worn many different types of helmets over my career. This Stilo is one of the best in all areas. Comfort, safety and features.”

Do you have Comments/Notes to add to this discussion?  Make sure you comment below and give us your feedback!

Category: Books & Reviews, FeaturedTag: Carly Jo Ellingson, Cindi Lux, Guide to Racing, Janette Thornley, Krista Elyse, McKenna Haase, Renee Dupuis, Sara Price, Sunny Hobbs, Tarra Springstroh, Women Racing

Women of Motorsports Girls Night Out

October 7, 2015 //  by Horsepower & Heels

Women in Racing GirlsNightOut
Motorsports Marketing and Sponsorship coach Annamarie Malfitana-Strawhand of Marketing at Full Speed, just announced an upcoming Women of Motorsports Girls Night Out online event on Google Hangout for Women in Racing.

The special free livestreaming event will be held next Wednesday, October 14, 7:00 PM EDT – 9:00 PM EDT to give women involved in racing a chance to connect and empower one another.    The Women in Motorsports Girls Night Out is a kickoff event for a new program being launched by Marketing at Full Speed entitled “A Season for Success, Horsepowerment for Women In Racing”.

Annamarie will host the hangout, and will be discussing some success strategies for women in motorsports, with Q&A session and live chat after.    She encourages female racers, racing moms, sisters, daughters, spouses and women working or aspiring to work in the sport to attend, and adds that it’s a great opportunity to connect, share, mentor and support fellow women in the sport.

There will even be some prizes awarded to lucky attendees- Simpson Safety gear, Amazon, Dunkin Donut gift cards and more.

To attend, simply fill out this signup form.

Category: Conferences/EventsTag: Events, Women Racing

# Women Racing Hashtags #

October 7, 2015 //  by Horsepower & Heels

women racing hashtags#ALLTHEHASHTAGS

It might seem like a silly practice, but how you are tagging your social media posts is important for your visibility and growing your fanbase.   Hashtags have become critical to social media interaction.   They are how new followers are introduced to your account, how cross-marketing platforms begin, and how sneaky search engines are finding your content in the social mash-up.

Choosing good Women Racing Hashtags for Growth

Hashtags can be an easy way to drive new traffic interested in your activities.   But what are the best terms to use?   Because each of them are very specific search terms, there could be thousands of similar hashtags that fit your audience.    The problem with that is, it waters down the chances that you will be seen greatly.    Because #WomenRacing and #WomeninRacing are two different terms, you may be missing the mark with the terms you choose.   Do your research!  See what tags are already out there and popular, and tag accordingly.

I polled a few women in racing to see what terms they used most.  There doesn’t seem to be much consistency in the terms used to tag women in motorsports activities.   These are a few of the more popular terms I’ve found #WomenRacing #WomeninRacing #WomeninMotorsports #WomenOfMotorsports #femaledrivers #FemaleRacers #RacerGirls #CarChix #WomenWhoRace #GirlsWhoRace #GirlPower – the list could go on and on.

In general, its best to keep it simple, short and most importantly- consistent.   Long tags won’t be very commonly used or search-friendly.    Although it can be tempting to be thorough and list all variations and varieties of tags with your message,  a laundry list of tags will quickly be ignored and your message will be drowned in the pool of tags.   Test out your hashtags and monitor which ones seem to get the most visibility through insights or analytics.   Once you’ve determined which ones do best, refine your list to include those only most relevant to your efforts.

Categories of Women Racing Hashtags

  1. Event Tags–  Check to see if the event you are participating has an official event tag, and make sure you use it.  That will help you connect with fans at the event, and keep everyone updated on your activities if you post real-time trackside updates.   #USNats #Indy500 #Daytona500 are a few examples of event terms.  Going to a tradeshow?  Those are some of the best ways to connect and find out show-related happenings!   Don’t forget to tag and follow along with the show’s main hashtag.   #SEMA #PRI  #NAIAS
  2. Racing Series Tags–  Tagging your posts with your sanction is another way to engage fans in your genre of motorsport.    #ARCA #NHRA #IndyCar
  3. Racing Genre Tags–   Try using a more generalized tag to attract less familiar fans.   #DragRacing #OpenWheel #RoadRacing #OffRoad #StockCar #Rally
  4. Location Tags–  What facility are you racing at?   What city or landmark are you visiting?   Be sure to use the location tools to let people know where you’re at.  Checking into your favorite restaurants on the road gives an interesting perspective to fans trying to get to know you beyond the track.
  5. Movement Tags–  Supporting a cause or aligning with a particular movement?  Don’t forget to tag with terms of the movement #FightLikeAGirl #LikeAGirl  #EndCancer
  6. Current Event Tags–    Trending live current event happenings and global conversations that you take part in are great ways to be part of a larger discussion.  Often used to announce breaking news, these type conversations could be sensitive and urgent conversations such as natural disasters #HurricaneKatrina or maybe just of national interest like #IndependenceDay  or the #ElectionDay results.   A great way to see what is current is to check trending topics on each of the social networks.
  7. Create Your Own Tags–  Want to interact with your fans?  Encourage them to use a custom-created tag that matches your initiative.   Hosting a fun Q&A social session with fans?  Indy racer Pippa Mann often encourages fans to #AskPippa on Twitter for a cool interactive twist.   You can even help bring more value to your sponsors with traffic and metrics by creating a special promotion or contest tag for your sponsors #WinWithAerospace
  8. Social Tags– Play along with long-standing Hashtag Socials like the Follow Friday Twitter tag.  #FF is used to recommend some of your favorite twitter users, and allows reciprocal following and connecting.    #Followback and #photooftheday are other examples.

Following and Monitoring

Hashtagging isn’t a one-way road.  You can also search and monitor terms to use it to your advantage.    If you’re at an event and monitor the event’s hashtag, you may discover some neat happenings in other areas you maybe wouldn’t have been aware of otherwise.    You can also use it to find new fans to interact with by following others that post the same hashtag interests.

What hashtags do YOU post and follow?   Let us know in the comments below!

Category: Women in Racing ResourcesTag: Guide to Racing

SEMA Women’s Events 2015

October 6, 2015 //  by Horsepower & Heels

SEMA Women's EventsGoing to the SEMA show?  Don’t miss these SEMA Women’s Events geared especially for women in the industry!

Gear Up Girl Networking Event – Powered by SBN

For:  SEMA Attendees, WOMEN ONLY
Date:   November 2, 2015 – 3:30pm – 5:00pm
Location:  Las Vegas Convention Center, Upper North Hall, N264

The SEMA Businesswomen’s Network (SBN) is hosting their annual Gear Up Girl Networking event for female automotive professionals.  The event began in 2011 as part of the SEMA education student program to connect female students to leading female industry mentors.  This is a great mixer and a relaxed social setting for women in the industry to connect and learn from several different generations of women in the automotive industry.

The event is FREE to registered SEMA Attendees.


 

Women in Business: Shattering the Glass Ceiling – Powered by SBN & TIA

For:  SEMA Attendees, WOMEN ONLY
Date:  November 4, 2015 – 1:00pm – 2:30pm
Location:  Las Vegas Convention Center, Upper North Hall, N262

A special, female only networking & education event:   This event focuses on insight from a panel of successful women automotive industry leaders on helping to break down the glass ceiling for women in automotive by recognizing the value women bring to the workplace, the impact they make on organizational bottom line, and the contribution to the economy at large.  Industry policy makers and leaders are changing to support women’s engagement in the workforce, and ascension into positions of greater influence, but this on its own is not enough.    Presented by Tire Industry Association President, Freda Pratt-Boyer and Auto Trader Director of Automotive Relations, Michelle Krebs, participants can exchange open dialogue on the qualities it takes to excel in business.

The event is FREE to registered SEMA Attendees.


 

Leveraging Differences to Drive Success: 5 Best Practices for Building a Diverse Workforce, Powered by SBN

For: All SEMA Attendees
Date: November 3, 2015 – 11:00am – 12:00pm
Location: Las Vegas Convention Center, Upper North Hall, N256

To be profitable in a diverse, globalized marketplace, savvy companies are making efforts to look more like the community around them. If you employ only those who identify with a small portion of the market, you just don’t have access to the insights, experiences and worldviews of the full marketplace.

When planning to expand your staff, make an effort to recruit a diverse set of employees to help your company. Learn five best practices for building a diverse workforce.

Presented by: Michelle Krebs, Director of Automotive Relations, Auto Trader

The event is FREE to registered SEMA Attendees.


Communication Roadmap for Men and Women, Powered by SBN

For: All SEMA Attendees
Date: November 2, 2015 – 10:30am – 11:30am
Location: Las Vegas Convention Center, Upper North Hall, N254

Wall Street Journal author Joanne Lipman joins the SEMA Show to discuss the demystifying of women in the workplace and sharing advice for the men who work with them.

The event is FREE to registered SEMA Attendees.


Keynote & Coffee: How Expectations Are Changing the Sales Experience for Millennial Women, Powered by SBN

For: All SEMA Attendees
Date: November 4, 2015 – 8:00am – 9:00am
Location: Las Vegas Convention Center, Upper North Hall, N258

Bridget Brennan, CEO, Female Factor will deliver a special keynote on the most powerful techniques for reaching Millennial women, the influential generation of consumers who were born between 1980 and 2000.  Brennan will be providing insights on this crucial target audience, who are already the newest generation of mothers. Millennial women are a prime target audience for everything from cars to furniture to financial services. As a generation that’s come of age with social media and technology, what’s the best way to reach them? Brennan explores how the Millennial generation’s unique perception of the world (and themselves) impact brand preferences, marketing responses and choice of sales channel. Attendees will learn the cultural forces that have shaped Millennial women, and how to apply this knowledge to marketing and sales efforts. Topics include:

  • How the mass documentation of Millennials’ lives impacts brand choice
  • What kind of parenting style is already being exhibited by the new generation of mothers, and what this means to consumer purchasing
  • Why inspiration is a crucial component for this age group
  • How expectations for the sales experience are changing

The event is FREE to registered SEMA Attendees.


NHRA SEMA Breakfast – Highlighting Women in Drag Racing

For:  All SEMA Attendees
Date:  November 4, 2015 — 7:30 am – 9:30am
Location:  Westgate Las Vegas Resort and Casino (formerly the Las Vegas Hotel and Casino), Paradise Events Center South

The 2015 NHRA Breakfast at the SEMA Show will celebrate the success of women in drag racing. The event will bring together some of the most successful women in the sport to share their memories and legacies in the world’s most diverse motorsport.    Drivers Erica Enders, Courtney Force, Alexis DeJoria, Leah Pritchett, and legendary Shirley Muldowney will all participate in the panel, moderated by longtime NHRA announcer Bob Frey.

The event is FREE to registered SEMA Attendees, but an advance ticket is required.   To order your event ticket or register for the show, visit www.SEMAShow.com/register and click Add Event Tickets.

 

Category: Featured, Women in Racing ResourcesTag: SEMA, Women Racing

I encourage you to try it

October 5, 2015 //  by Scott Marshall

Scott MarshallFor many years, I’ve been known as an encourager. I truly have faith that anyone can do anything they believe they can. They just have to believe in themselves.  I take this belief with me where ever I go, whether it’s when I’m with kids or adults, at work or at play. It doesn’t really matter to me. Being known as a supporter can get pretty tough sometimes. There are certain days that encouraging others can become very difficult or demanding. That’s when I really have to take my own advice. I’m sure you’ve had days just like this too.

Believing in Yourself

For many of us it’s really easy to encourage others. Telling them they did well or telling them they can do better the next time if they didn’t do so well this time. We often do that with our own family or friends and it seems to work well. Besides encouraging others, you must also encourage yourself. You’re probably the first person that needs to be encouraged but is often forgotten. Believing in yourself may seem easy enough, but there’s more to it than that. It’s not just sounding like the ‘Little Engine that could’ saying “I think I can – I think I can” that will allow you to reach your goals. It’s how you behave that makes the difference.

When I first began in road safety almost three decades ago, I wasn’t sure if I could do it. I had self-doubt, even though it was something I really wanted to do. I loved cars and I loved driving. Sound familiar? I was used to performing well at other levels and my expectations were high because of that. I had confidence. However, here I was trying something which was more difficult and more demanding than what I was used to doing. What could I do? Should I quit? Should I go back to doing what I was comfortable doing just because I was in a comfort zone or should I keep trying to get better and attempt to succeed at the higher level?

Setting Short Term Goals

As I kept trying to get better – and failing at it – I decided to change my philosophy. On a scale of 1 – 10 I was so used to receiving a 9 or 10, but now I was receiving a 2 or 3. My self-esteem was dropping rapidly. But then I had an epiphany. I temporarily lowered my expectations. Once my performance equaled my expectations, I slowly raised my expectations bit by bit until my performance finally got to that higher level. It’s easier for our self-esteem to stay positive if we can reach our short-term goals. If you set your goals too high, it can feel devastating and perhaps overwhelming to us.

Accepting Feedback

driverMy expertise comes in training driving instructors. Many people feel they can already drive well when I see them, so when I have to correct their driving, it can be hard for them to accept. They usually reply “But that’s not what I’m used to doing” or “I’ve never done it that way before”. Just because it’s different, doesn’t mean it’s wrong. That’s a big part of getting better. Accepting feedback from those who may know more about the subject than you do and making changes. At times, you’re going to need to swallow your pride a little bit.

We’ve all heard the saying “I learn from my mistakes”. Sometimes we need to forget those mistakes and move on. Learning from your mistakes often means you now know what not to do. It doesn’t necessarily mean you know what to do. Once you make a mistake in your learning process, instead of focusing on your mistake, focus on what you did well and what you need to do differently. Focusing on your mistakes reinforces those mistakes. It’s what you think about more and more and when you perform that same task again. You have a high chance to make those same mistakes again. They become the habit.

Focus on solutions

Instead, focus on the solutions. If you’re not sure what those solutions could be, ask advice from someone who knows more than you. Someone with more experience. Discussing what you’re doing is a good way to improve your knowledge and experience. Other people may have a different view of the same things. And remember, be patient with your skill development. It will take time to develop that new habit.

A skill is habitual. Doing something without giving it much thought makes it part of you. So many times we’ve heard the saying that “practice makes perfect”. That’s not exactly true. Practice makes permanent. In other words, practicing something the same way makes it into a habit. Practicing something the wrong way also makes it into a habit. It doesn’t mean it’s perfect. It just means you are consistent with doing it that way. Think of it this way; proper practice makes perfect. Don’t cut corners.

Many people say it can take roughly 21 days to make something into a habit. Other people may say it could take up to 30 days to do the same thing. However, since everyone’s brain is different, that can depend upon the individual. All I can say is keep doing what works. Day after day. Over and over again. Repetitively. Again and again.

Take the time to gain the knowledge and then practice that knowledge as often as you can. Eventually you’ll get there. With enthusiasm, proper instruction and commitment, anything is possible…just give it time.

I encourage you to try it.

Category: Women in Racing ResourcesTag: Guide to Racing

Women in Automotive Conference

June 2, 2015 //  by Horsepower & Heels

WOmen in AutomotiveFirst of its Kind Women in Automotive Convention Debuts in August

For women working in the automotive industry or those aspiring to do so, there is a new event aimed and addressing this much-needed segment of the industry.   The inaugural Women in Automotive Convention will help tackle recruiting, retaining and developing female employees and leaders in the automotive industry.  With women making up just 17% of employees at auto dealerships (according to NADA) – organizers of the conference are working diligently on strategies to engage and increase these numbers, beginning with this event.

Women in Automotive co-founder, Christy Roman, is excited for the opportunity to share industry success with other women.

With female consumers making greater than half of the major purchasing decisions, like buying a car, it is ironic that such a low percentage of women are employed by dealers,” says Christy, President of NOW Digital. We think there’s an opportunity to help women see the career possibilities that exist in the industry, and this conference will help facilitate cultural changes inside dealerships to increase the population of female employees.”

Inaugural Women in Automotive Conference

Dates: August 18th, 19th & 20th
The Ballroom At Church Street
225 S Garland Ave
Orlando, FL 32801

The Women in Automotive Conference is set for Tuesday-Thursday, August 18-20 at the Ballroom at Church Street in Downtown Orlando. The three-day conference includes speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.    Special keynote speaker, Lisa Copeland, has been a pioneer in the field of automotive marketing and management for more than 25 years. She is currently Managing Partner of Fiat of Austin, the top Fiat retailer in North America since the brand’s return.

The topic of women in the automotive industry hits very close to home for me, because for women, the struggle is real,” Copeland said. “The event’s organizers are women who have been in the automotive industry for many years, and I am honored to be part of this precedent-setting event.”

Attendees will hear her inspirational journey in the male-dominated industry. Under her leadership, Fiat of Austin was named the #6 Best Workplace in North America by Automotive News in 2013. She is the co-author of The New York Times best-seller Succeeding Against All Odds, a book described as Chicken Soup for the Soul for entrepreneurs, and has been featured in  The Wall Street Journal, New York Times, Marie Claire and Automotive News. Copeland is also the co-founder of Women Impacting the Nation and The Project 19 Foundation, nonprofit organizations dedicated to advancing leadership roles for women.

Event Agenda

August 18th
9:00am – 2:00pm Recruiting Event
Cocktail Party

August 19th
8:30am – 5:30pm Conference Panels
5:30pm – 7:30pm Cocktail Entertainment

August 20th
8:30am – 12:00pm Conference Panels

Specialized Tracks

The conference is divided into three specialized tracks:

  1. Leadership: A track designed for dealership leaders who are looking to attract, recruit, retain women to their dealerships and develop female leaders for their organizations
  2. Personal: This track is for women who are in and around the automotive industry or would like to be. From dealer to vendor, service providers, consultants, students and beyond the sessions are geared towards networking with other women in automotive, professional development, career and educational opportunities, personal growth and branding, and discussions on the challenges women face.
  3. Retail: This exceptionally important track addresses how to market and sell to women, and includes sharing studies that help understand the female buyer, and focusing on creating loyalty for increased retention.

For more information or to register for the convention, please visit http://www.WomeninAutomotive.com.   Want to contribute to the conversation?  They are also accepting further speaking applications until June 26, 2015.

Category: Women in Racing ResourcesTag: Women Racing

FiA Women in Motorsports Newsletter

May 11, 2015 //  by Horsepower & Heels

FIA Women in Motorsports FiA Women NewsletterThe FiA (Fédération Internationale de l’Automobile) has a wonderful newsletter dedicated to Women in Motorsports and a page devoted to archiving news for the ladies called Auto+ FIA Women in Motorsports Newsletter.

The newsletter features coverage of women in all different forms of racing, from female drag racing drivers to ladies racing in open wheel and all-girl rally teams.

Check out the FIA Women In Motorsports Newsletter and page:  http://www.fia.com/campaigns/women-motorsport/news

Category: Featured Site, Women in Racing ResourcesTag: Women Racing

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