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2016 Advertising Opportunities

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For over 10 years, Horsepower & Heels has worked hard to evolve and grow in our mission to celebrate, promote and support women in motorsports and automotive.    We are steadily growing, and have big plans for the future!

Horsepower & Heels 2016 Advertising Opportunities
Download 2016 Media Kit

Growth and Future | Horsepower & Heels

A long-standing labor of love, HorsepowerandHeels.com is home to a talented team of hard-working volunteers that dedicate hours of their time to helping to advocate and promote women in racing and automotive.      From regular news coverage celebrating their on-track successes, to helpful How-to articles, Reviews, and open dialog about the challenges that women in the sport face, Horsepower & Heels is not only a helpful and inspiring tool for females in the motorsport community, but is also a popular online publication for fans of both genders.

The Horsepower & Heels team is ready to take the next step in offering specialized resources for women in racing –  things like a webinar series dedicated to racing career essentials, women in motorsports workshops and networking mixers, discount program for racers, and sponsorship support.  To reach these goals, we are branching out to help accelerate our growth.

2016 Advertising Opportunities

As part of our expansion, we are excited to announce our 2016 Advertising Opportunities!    With over 16 years combined marketing and automotive experience, our team can help you drive your message and reach your marketing goals!    Get exposure through online display ads, newsletter advertising, social media engagement, editorial support and more!

Plus, you can also be a part of a leading organization dedicated to celebrating, promoting and supporting women in motorsports and automotive.

Interested advertisers can choose from our 4 levels of display ad packages, or contact us for a customized approach!

 

Erica Enders lands new long-term sponsor

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Enders signs sponsorship with Transportation ImpactShe kicked off the Countdown to the Championship with a convincing victory at the NHRA Carolina Nationals,  but reigning Pro Stock world champion and points leader Erica Enders and her Elite Motorsports race team weren’t done working.    They continued their good fortune into weekday meetings, where they have just announced a major associate sponsorship deal with Transportation Impact.
The privately-held logistics company specializes in helping some of the largest companies in the world drastically reduce their shipping costs. Transportation Impact, an Inc. 5000 company based in North Carolina, was founded in 2008 by Keith Byrd and Travis Burt and has quickly earned a reputation as one of the top small-package negotiation and parcel-auditing firms in the shipping industry.
“We are excited to team up with Erica and the Elite Motorsports team,” Transportation Impact Co-Founder Travis Burt said. “Both our team and theirs have a championship mentality. We both work hard each day to be better than we were yesterday, and we at Transportation Impact have little doubt that this partnership will help both sides reach new heights.”
Elite Motorsports owner Richard Freeman, who spearheaded Enders’ ascension to becoming the first female champion in Pro Stock history, is thrilled to sign a long-term deal with Transportation Impact that he believes will help his team achieve its future objectives.
“I’m humbled and grateful that everyone at Transportation Impact thought enough of what we’re doing to come on board and give us some tremendous support,” Freeman said. “Since Erica joined us a year and a half ago, we’ve won the championship, we’ve won 13 national events, including the last three in a row, been No. 1 qualifier 11 times, and put up an 89-28 race day record. That’s better than anyone in the sport and we’re proud of what we’ve accomplished.  At the same time, we feel like we want to do so much more, and having companies like Transportation Impact lend support will help us reach all of our long-range goals. We are firing this deal up right now so they can ride with us to what we hope will be a successful championship defense.”
 Enders admits she’s riding along on a euphoric high at the moment, and having a new sponsor recognize the team’s potential adds a lot to her current situation, on many levels.
“It’s been an incredible month and having Transportation Impact come on board today just makes it that much better,” she said. “We scored a really big win in Brainerd (Minn.), and that kind of set up this run we’re on. Then we get to Indy, the biggest race in our sport, and we get another win that ties me with my No. 1 idol, Shirley Muldowney, with 18 career wins. Now we come to North Carolina and get another win to kick off the playoffs and sign an incredible new marketing partner. I need to pinch myself.   I’m so blessed to be driving this car and to have such an awesome group of people behind me making it happen, and that now includes everyone at Transportation Impact. We spent some time at their facility, and I told everyone we met we’re going to do everything we can to get them a championship this year.”
With new partner Transportation Impact along, Erica and the Elite team head to the next stop in the playoff series, the 4th Annual AAA Insurance NHRA Midwest Nationals held at Gateway Motorsports Park outside of St. Louis, MO, Sept. 25-27.

Horsepower & Heels HQ: Part 1

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When you are a head-strong twenty something with big racing dreams, the idea of setting down permanent ties in one location isn’t very high on the list of priorities.   I always felt that buying a home would mean I didn’t have the flexibility to act immediately when that big break finally came for me to chase my professional full-time racing dreams.

But this theory began working against me in my racing career quite a few years back, when the new build project was split and separated between three states: the chassis kept at one location, the bottom end in another location, and the upper engine assembly in yet another.  Without large sponsor dollars to pay for someone to manage the program, it leaves a lot in the hands of myself and faithful volunteers to make progress.   Progress that just can’t be made while spread out across the southeast.

Racers Floorplan - Horsepower & Heels
What do you MEAN this isn’t a STANDARD floorplan?!?

After squaring away some of the other roadblocks that have kept me sidelined, and passing some other great life milestones as well, it was time to take the big step of planting roots in Tampa and home ownership.   As a first-time buyer, I was completely clueless in the process.  But we found a helpful realtor and set to work on finding what we thought was a pretty standard set of requirements in early February:   a HUGE GARAGE, with attached room to sleep, bathe, and eat occasionally.

Building Horsepower & Heels HQ

Much to my surprise, that is just something that is NOT found in Tampa.  We had a hard time even finding houses with a 2 car garage, and so our search evolved into finding a small house, but with enough room to BUILD a garage-mahal.      We searched. And searched.  And drove in circles.    The market in Tampa is so fiercely competitive, that as soon as listing hit, they were under contract.    Because of the added pressure of confirming if the property we were interested in had building limitations by the city, we had to make many trips to the Building Permit office before an offer could be made.    We found ideal locations, but they were under contract.   We’d find ideal lots, but they were in an unfavorable section of town for us.   We’d find big back lots, but inaccessible from the street.    I fell in love with Bungalows, until I put an offer in on one and found out through a costly inspection that the termites had eaten 80%+ of it.    Finally, like they said, I found “The One”.

Erica's New House -Horsepower & Heels
I was too exhausted to look elated, but believe me, I was!

It was cute little house in West Tampa, good neighborhood, and a great little yard with room to put a fairly big shop with access directly from the driveway.   We put an offer in at the beginning of April, and they accepted.   I held my breath through the entire inspection, and it came back in great condition.  We ironed out all the particulars at the Building Permit office, and got the green light.  And then we began the lending process…..   I won’t get into the ugly details in this post, but it was the most stressful and challenging time of my life, and not because of my credit or any reason on my end.

Finally, at the end of July, after 5 extensions, a ton of extra cash, misunderstandings, and it almost falling apart several different times, it was finally OURS.  It took a lot of determination, many sleepless nights, and learning more about real estate and construction than I ever cared to know, but I was able close on the house WITH construction loan to build the new HORSEPOWER & HEELS Garage.    This will mean that finally the racecar and my entire operation will be under one roof again, and I will be able to go outside and get to work on getting it back to the track.   This was one of the BIGGEST roadblocks of the return, and we are now one step closer.

As challenging as the whole experience has been to get to this point, there is much I want to share with my friends and fans about what building a Racer’s Garage looks like.   There are all kinds of things I had to learn in the process, and I figure my experience might help some other racer’s land their dream garage too.   So, I’ll be sharing the details with you here, leading up to our shop-warming party once its done!

Stay tuned for Part 2:  A Racer’s Garage coming next….

New sponsor for Danica Patrick

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Danica Patrick new sponsorsNASCAR’s Danica Patrick just announced a multi-year sponsorship agreement with Nature’s Bakery, a rapidly-growing snacks and food brand headquartered in Reno, Nevada, to join Stewart-Haas Racing (SHR) as primary sponsor of the No. 10 team in the NASCAR Sprint Cup Series beginning with the 2016 season.

The agreement will see Nature’s Bakery and its signature tagline, “Energy for Life’s Great Journeys”, on board Patrick’s No. 10 Chevrolet SS for 28 races per year.

Nature’s Bakery was founded in 2010 by the father-and-son duo of Dave and Sam Marson with a mission of making delicious, convenient, on-the-go snacks that complement health-conscious living and active, everyday lifestyles. Their lineage in the food industry can be traced back to the 1960s when Dave’s father, Richard Marson, opened a family bakery. Growing up in the bakery, Dave passed his passion and skills along to his son, Sam, whereupon the two combined their knowledge and entrepreneurial spirit to form Nature’s Bakery.

“Danica Patrick is one of the most fit and health-conscious drivers in all of racing and she embodies the Nature’s Bakery customer,” said Dave Marson, founder of Nature’s Bakery. “We make great products that complement Danica’s lifestyle and the always on-the-go environment in which she competes. Nature’s Bakery provides ‘Energy for Life’s Great Journeys’ and we’re very proud to embark upon this NASCAR journey with Danica and Stewart-Haas Racing.”

Nature's Bakery and Danica Patrick
Photos: NASCAR

Patrick is one of the most recognizable athletes in motorsports and the most marketable personality in NASCAR, statistics derived from Repucom’s 2015 Davie Brown Index. Her success on the racetrack, which includes an IndyCar Series victory and a Daytona 500 pole, transcends her into the mainstream household, proven by a 2014 Harris Poll which named Patrick the second-most recognized female athlete in the United States, behind only tennis star Serena Williams.

“It’s an honor to represent Nature’s Bakery and also a great deal of responsibility,” Patrick said. “They have ambitious goals and they’re going to rely on me and everyone at Stewart-Haas Racing to deliver. I have ambitious goals too. It’s why I came to NASCAR and, specifically, to Stewart-Haas Racing. There’s still a lot I want to achieve in this sport and I’m looking to continue my professional journey with a brand as determined as I am.”

“All you need to say is ‘Danica’ and people know exactly who you’re talking about,” Dave Marson added. “She has immersed herself and succeeded in a very intense sport and been recognized for her efforts. By offering convenient, easy-to-find and affordable products that people can feel better about eating, we’ve carved a niche for Nature’s Bakery in the fast-growing, packaged snack-food industry. With our partnership with Danica and Stewart-Haas Racing, we’re able to take that niche mainstream.”

Danica Patrick has 6 top-ten finishes in her 4 year Sprint Cup career, including a pole at Daytona out of the 104 races she has entered.  She currently is ranked No. 21.

“Danica has proven she belongs in the NASCAR Sprint Cup Series and we’re very happy to have her a part of our team for years to come,” said Tony Stewart, co-owner of Stewart-Haas Racing with Gene Haas, founder of Haas Automation, the largest CNC machine tool builder in North America. “Nature’s Bakery is a natural fit with Danica. She has played an important role in the growth of all the businesses associated with her and our growth as a race team. Our partnership with Nature’s Bakery is all about growing their business. In Danica, we have the best possible person to help Nature’s Bakery achieve its goals.”

Stewart-Haas No. 10 Danica Patrick

 

Sponsor Spotlight > Nitro Plate

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Nitro Plate High Performance Coatings

NitroPlate logoNitro Plate joined Horsepower & Heels in 2015 to deliver high performance coatings for the Pro Mod Mustang project.   In business since 1988, Nitro Plate has combined years of experience in high temperature coatings with their own enthusiasm for sportsman drag racing and hot rods to serve the racing industry.

Company Overview

NitroPlate is a registered trademark of Servitech Industries, Inc.  Founded in 1988, Servitech Industries has grown to become the largest independent applicator of SermaGard Coatings in North America.  They providing coating services to the O.E automotive, Heavy Truck, HVAC, Appliance, Building and various other industries.    In 2005, they recognized an opportunity to bring their knowledge and expertise to the performance and racing industry.  Being hot rodders and sportsman drag racers, it was a natural fit for the company.   They have built a stellar reputation and an extensive list of satisfied customers.

Coating Finishes

  •  Nitroplate Bright: NitroPlate Bright is a highly polished aluminum ceramic coating capable of withstanding 1300 degrees. It has excellent thermal properties. This cuts down on under hood heat, increases horsepower and helps in scavenging of the exhaust. Nitroplate Bright can also be used in areas such as intakes, rear end housings, control arms, and wheelie bars and steel wheels

  • Nitroplate Satin    :  NitroPlate Satin has dull appearance that is ideal for intake manifolds to keep the original look. Nitroplate Satin is good to 1300 degrees also. It is resistant to staining from fuels, etc.
  • Nitroplate Cast Iron Gray:  Tired of your cast iron exhaust manifolds rusting? Check out Nitroplate Cast Iron. Perfect for exhaust manifolds. It has a temperature rating of 1800 degrees.
  • Nitroplate Satin Black
    :     NitroPlate’s Satin Black finish is a high temperature ceramic material that is designed for customers who prefer a more stealth look.

  • Nitroplate Matte Black    :     NitroPlate’s Matte Black finish is a high temperature ceramic material used on stainless steel applications that is designed for customers who prefer a more stealth look. Perfect for headers and motorcycle exhaust pipes and heat shields.
  • Nitroplate Midnight Blue:  NitroPlate’s Midnight Blue finish is a low temperature ceramic material that is designed for customers who want a stealth look with a unique finish. Perfect for valve covers, intake manifolds and other aesthetic components

In Action

All of the exhaust components on the new Horsepower & Heels Twin Turbo Pro Mod Mustang will feature Nitroplate coating for a corrosion resistant finish, designed to meet thermal barrier protection needs.     Nitroplate reps can often be found at the racetrack, allowing you to drop off your parts for convenience.

Contact Information

Nitroplate
550 Brick Church Park Dr.
Nashville, TN 37207

Phone: 615-826-4914
Fax: 615-228-3846

http://www.nitroplate.com
8:00 AM till 5:00 PM CST Monday – Friday

RJS Racing > Sponsor Spotlight

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RJS Racing LogoRJS Racing

RJS Racing joined the Horsepower & Heels team in 2015 to ensure Erica is safe and secure in the Horsepower & Heels Pro Mod Mustang.   RJS Racing manufactures safety equipment, restraints and accessories that meet stringent SFI Certification requirements to keep you safe on the racing surface.

Company Overview

RJS Racing Equipment is a family-owned manufacturer of safety equipment for all types of racing, such as: Stock Car Racing, Indy Racing, Drag Racing, Off-Road, and more. RJS also manufactures safety equipment, restraints and accessories for the stunt industry, movie production studios, law enforcement, emergency responders, the military and aerospace industries. Established in 1959, RJS Racing Equipment has become an industry leader, with over 50 years of industry experience and the knowledge to innovate products to meet the needs of all types racing today.

 RJS Racing ShoesProducts

  • RJS FLAME RETARDANT DRIVING SUITS & APPAREL
  • JUNIOR DRAGSTERS & QUARTER MIDGETS SUITS & ACCESSORIES
  • RACING GLOVES
  • RACING SHOES
  • GO-KARTERS NYLON SUITS & JACKETS
  • RJS Racing GlovesACCESSORIES/ HARDWARE
  • NOMEX UNDERWEAR, HOODS & SOCKS
  • RESTRAINT SYSTEMS
  • RACING HARNESSES
  • OFF-ROAD & BUGGY BELTS
  • LAP BELTS
  • FUEL CELLS/ECONOMY CELLS
  • JUGS AND QUICKFILL
  • FUEL CELL ACCESSORIES
  • WINDOW NETS AND INSTALLATION KITS
  • HELMETS/ ACCESSORIES

RJS Racing HarnessesIn Action

Horsepower & Heels Driver, Erica Ortiz will be outfitted in RJS Racing firesuit and safety apparel.   The Horsepower & Heels Mustang will feature all belts, nets and other safety equipment by RJS Racing, in signature Horsepower & Heels colors.     For information about how RJS Racing can ensure your safety on the race course, email contact@rjsracing.com.

Contact Information

RJS Racing Equipment, LLC
15819 Guild Ct – Unit B,
Jupiter, FL 33478

Phone: 844-904-RACE (7223)
Fax: 561-626-6783

http://www.rjsracing.com/

Excessive Motorsports > Sponsor Spotlight

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Excessive MotorsportsExcessive Motorsports

Excessive Motorsports joined the Horsepower & Heels team in 2015, teaming to provide support on the rotating assembly of Erica’s new Twin Turbocharged Big Block Ford powerplant.

Company Overview

Excessive Motorsports, LLC is an online retailer specializing in high quality racing parts at great prices.   They provide excellent customer support and expertise in racing engines and forced induction applications, and ship worldwide for fast delivery when you need them.

Products

Excessive Motorsports ShirtsExcessive Motorsports carries all the leading brands, at affordable prices.

Product categories include:

In Action

The Horsepower & Heels Mustang will be using Wiseco pistons specified by the Excessive Motorsports team.   For information about how Excessive Motorsports can improve your application, email info@excessiveracing.com.

Contact Information

Excessive Motorsports LLC
1255 Belle Avenue Suites 105/106
Winter Springs, FL 32708
407-758-1304
info@excessiveracing.com

http://www.excesssiveracing.com

Harland Sharp > Sponsor Spotlight

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 Harland Sharp LogoHarland Sharp Roller Rockers

Harland Sharp has been involved with Horsepower & Heels Racing since 2004, providing top-knotched engine performance for Erica’s 331CID drag radial coupe as well as a complete set of rockers for her BBF application.

Company Overview

Harland Sharp has been in the business of high performance roller rockers for over 50 years.   As the world of racing has continued to change
throughout the decades, Harland Sharp has yet to lose focus; the highest quality Made in USA performance parts.   With great pride in knowing that your aftermarket valvetrain parts are coming right from the USA and NOT overseas, Harland Sharp is a small family owned & operated business.   They hand inspect and pack each rocker arm before it leaves.  With a lifetime guarantee against manufacturing defects, it is no wonder that more racers choose Harland Sharp than any other brand.

Products

Harland Sharp Rockers

Harland Sharp manufactures 3 different style rocker arms and accessories for a wide array of engine combinations.    Their Original Series was first developed and created
over 50 years ago, now providing increased power and performance to your valve train with improved strength, weighing in lighter than most other conventional rocker arm designs.

The Diamond Series is the most recent addition to the Harland Sharp family of roller rocker arms.  By literally “cutting off” the corners in structural design, they eliminated over 100 grams of weight.   The Diamond Series is the perfect solution for any engine builder or racer looking to build a truly lightweight, yet dependable high performance valve train, a surefire way to increase net horsepower.

The HD Series is designed for high spring pressure and high lift geometry.  , Harland Sharp’s Heavy Duty Series can withstand over 1,000 lbs of spring pressure.  The wider body design is engineered to provide increased strength & longevity to your engines valve train. Independent tests have shown the Heavy Duty Series body can withstand over 10 tons of pressure before showing signs of stress.   These rockers are for use in hardcore racing applications and highly modified performance engines.

In Action

The Horsepower & Heels Big Block Ford combination features Harland Sharp’s Big Block Ford Shaft Mount 7/16″ Roller Rockers with their stud girdle.    In the past, Erica’s small block 331CID engine program also featured the small block version original series rocker arms.    Looking for your application?   Find yours in their online product guide or request a free catalog.  They can be purchased at these fine distributors near you.

Contact Information

19769 Progress Dr.
Strongsville, OH 44149

Ph: 1-440-238-3260
Fax: 1-440-238-2204

www.harlandsharp.com 

Hours:
Mon-Thurs: 7am-4:30pm EST
Friday: 7am – 11am EST

 

Warranty/ReturnsAccounts Receivable – steve@harlandsharp.com

Advertising/Marketing – sandy@harlandsharp.com

Custom/Diesel Rockers – mike@harlandsharp.com

Tech – randyjr@harlandsharp.com

 

Exile Turbo Systems > Sponsor Spotlight

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Exile Turbo Systems

A longtime friend and supporter of Horsepower & Heels, Rick Head of Exile Turbo Systems has been on-board as a sponsor since Erica’s true street and drag radial racing days in  2002.     The Horsepower & Heels team trusts  Exile for all its turbocharged needs.

Company Overview

Exile Turbo Systems was founded by industry veteran Rick Head in 2006.  Building on over 20 years in the turbocharger business, Head’s goal was to create a “one stop shop” where racers and performance enthusiasts could get expert advice about turbochargers, systems and components, and purchase the best products the industry has to offer.    Head prides himself providing his customers with “real world” expertise gleaned from years of competition in all forms of motorsport. From Hot Rod magazine’s “Drag Radial King” and 2004 World Street Nationals “Outlaw Drag Radial Champion” to life memberships in the Bonneville and El Mirage 200 mph clubs, Head’s lifelong commitment to performance extends well beyond the bounds of his business.

Products

Exile Turbo Systems is retail distributor of Garrett turbochargers and turbo kits, but also offers wastegates, intercoolers (air-to-air and liquid-to-air), boost controllers, throttle bodies, water/oil pumps, fuel system components and more. In addition to Garrett turbochargers, Exile’s product line includes SPA Turbo Racing, Tial Products, TurboSmart, Wilson Manifolds and Zukinut Enterprises.

Exile Turbos

In Action

From her wild single-turbo drag radial coupe, to the twin set up on the Horsepower & Heels Mustang, Erica Ortiz has always depended on the cutting-edge turbo technology and expertise of Head’s Exile Turbo Systems.

Contact Information

Exile Turbo Systems
1578 Venice ST
Simi Valley, CA 93065
Phone: (805) 432-5582

Email: rick@exileturbo.com

Trick Flow Specialties > Sponsor Spotlight

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Trick FlowTrick Flow Specialties

Trick Flow Specialties joined Horsepower & Heels in 2007. providing Erica a competitive edge with their A460 Cylinder Head and Intake package.   The Horsepower & Heels team has relied on Trick Flow technology for their engine program since 2000.

Company Overview

To satisfy the air and fuel demands of any high performance machine, the serious airflow expertise of Trick Flow Specialties have developed some of the most advanced cylinder heads and intake manifolds in the industry, all thoroughly dyno-tested in-house to make sure they’re the ultimate in bolt-on performance.  Trick Flow manufactures performance camshafts, rocker arms, and other valvetrain components, plus fuel pumps, filters, and injectors.   Trick Flow also teams up with other top performance manufacturers to produce supercharger kits, cold air intake kits, gasket sets, and more.

Products

Trick Flow manufactures a wide array of bolt-on performance components for all makes and models, both classic and late model.   Their experienced engineering team is known for leading design technology in cylinder head development and other engine modifications.   To view their extensive product line:  Trick Flow Products

In Action

The Horsepower & Heels Mustang racecar features Trick Flow’s A460 cylinder head and intake manifold package in the twin turbo engine program.  Stay tuned for preliminary testing numbers and performances, coming soon!

To find a Trick Flow distributor near you, please search their Authorized Distributors.

TFS-New1

Contact Information

Trick Flow Specialties
285 West Avenue
Tallmadge, OH 44278
Phone: 330-630-1555  |  Fax 330-633-2504

http://www.trickflow.com/

For questions about products, call technical staff Monday through Friday from 9:00 am to 5:00 pm EST.

Technical Information: E-mail to contact our technical staff. You’ll get a personal response within two business days from the people who design and craft Trick Flow products.   techinfo@trickflow.com