It might seem like a silly practice, but how you are tagging your social media posts is important for your visibility and growing your fanbase. Hashtags have become critical to social media interaction. They are how new followers are introduced to your account, how cross-marketing platforms begin, and how sneaky search engines are finding your content in the social mash-up.
Choosing good Women Racing Hashtags for Growth
Hashtags can be an easy way to drive new traffic interested in your activities. But what are the best terms to use? Because each of them are very specific search terms, there could be thousands of similar hashtags that fit your audience. The problem with that is, it waters down the chances that you will be seen greatly. Because #WomenRacing and #WomeninRacing are two different terms, you may be missing the mark with the terms you choose. Do your research! See what tags are already out there and popular, and tag accordingly.
I polled a few women in racing to see what terms they used most. There doesn’t seem to be much consistency in the terms used to tag women in motorsports activities. These are a few of the more popular terms I’ve found #WomenRacing #WomeninRacing #WomeninMotorsports #WomenOfMotorsports #femaledrivers #FemaleRacers #RacerGirls #CarChix #WomenWhoRace #GirlsWhoRace #GirlPower – the list could go on and on.
In general, its best to keep it simple, short and most importantly- consistent. Long tags won’t be very commonly used or search-friendly. Although it can be tempting to be thorough and list all variations and varieties of tags with your message, a laundry list of tags will quickly be ignored and your message will be drowned in the pool of tags. Test out your hashtags and monitor which ones seem to get the most visibility through insights or analytics. Once you’ve determined which ones do best, refine your list to include those only most relevant to your efforts.
Categories of Women Racing Hashtags
- Event Tags– Check to see if the event you are participating has an official event tag, and make sure you use it. That will help you connect with fans at the event, and keep everyone updated on your activities if you post real-time trackside updates. #USNats #Indy500 #Daytona500 are a few examples of event terms. Going to a tradeshow? Those are some of the best ways to connect and find out show-related happenings! Don’t forget to tag and follow along with the show’s main hashtag. #SEMA #PRI #NAIAS
- Racing Series Tags– Tagging your posts with your sanction is another way to engage fans in your genre of motorsport. #ARCA #NHRA #IndyCar
- Racing Genre Tags– Try using a more generalized tag to attract less familiar fans. #DragRacing #OpenWheel #RoadRacing #OffRoad #StockCar #Rally
- Location Tags– What facility are you racing at? What city or landmark are you visiting? Be sure to use the location tools to let people know where you’re at. Checking into your favorite restaurants on the road gives an interesting perspective to fans trying to get to know you beyond the track.
- Movement Tags– Supporting a cause or aligning with a particular movement? Don’t forget to tag with terms of the movement #FightLikeAGirl #LikeAGirl #EndCancer
- Current Event Tags– Trending live current event happenings and global conversations that you take part in are great ways to be part of a larger discussion. Often used to announce breaking news, these type conversations could be sensitive and urgent conversations such as natural disasters #HurricaneKatrina or maybe just of national interest like #IndependenceDay or the #ElectionDay results. A great way to see what is current is to check trending topics on each of the social networks.
- Create Your Own Tags– Want to interact with your fans? Encourage them to use a custom-created tag that matches your initiative. Hosting a fun Q&A social session with fans? Indy racer Pippa Mann often encourages fans to #AskPippa on Twitter for a cool interactive twist. You can even help bring more value to your sponsors with traffic and metrics by creating a special promotion or contest tag for your sponsors #WinWithAerospace
- Social Tags– Play along with long-standing Hashtag Socials like the Follow Friday Twitter tag. #FF is used to recommend some of your favorite twitter users, and allows reciprocal following and connecting. #Followback and #photooftheday are other examples.
Following and Monitoring
Hashtagging isn’t a one-way road. You can also search and monitor terms to use it to your advantage. If you’re at an event and monitor the event’s hashtag, you may discover some neat happenings in other areas you maybe wouldn’t have been aware of otherwise. You can also use it to find new fans to interact with by following others that post the same hashtag interests.
What hashtags do YOU post and follow? Let us know in the comments below!